Listed here are a number of concepts I’ve used up to now to extend my restaurant gross sales. Many of those concepts additionally concerned my workers in occasions that introduced them collectively as a group. I gained a greater, extra loyal workers in addition to growing both the eating places standing in the neighborhood or its gross sales. Give them a attempt, measure your outcomes and have enjoyable.
Easter Egg Hunt – Restaurant offered prizes and sweet for a conventional egg hunt at an area park. A go to and picture op with the Easter Bunny made this a particular occasion for the 50 plus youngsters in foster care. The native newspaper printed a small story with a photograph giving us extra publicity in the neighborhood.
Christmas Social gathering – This occasion concerned the workers of the restaurant marketing offering a small Christmas present for underprivileged youngsters. Just like the “Angel Timber” which are so prevalent at present with one exception. We additionally offered a Christmas celebration for the kids and naturally a go to with Santa to current the presents. The workers was capable of serve and work together with the kids throughout the celebration. These occasions introduced the workers nearer collectively as a group. Once more native information was readily available to offer a human curiosity story related to the restaurant.
Mom’s Day Candle gentle dinner – This occasion held in a quick meals restaurant, discovered the workers turning the eating room right into a positive eating institution full with candles, flowers and linens. Somewhat than having the visitor place orders on the counter the workers took orders desk aspect and naturally delivered the meals as properly. This occasion was talked about for weeks each by company and workers. Sunday nights sometimes are the slowest of all nights for a quick meals restaurant, not to mention a Mom’s Day the place for some motive mothers don’t need quick meals fare. This Moms Day exceed earlier Sundays by 18% and the earlier Moms Day by 31%.
Day by day Specials – Nothing new a couple of day by day particular or a rotating particular, nevertheless, in 1983 this idea was one thing unparalleled. Most eating places on the time had been operating print adverts with coupons. Clients grew to become accustomed to the adverts and anticipated the subsequent coupon run, typically demanding to know why an anticipated run was delayed or missed. Wanting to scale back the dependency on couponing for visitor counts, I started operating a listed day by day particular all 7 days of the week. Utilizing solely the reader board and in retailer posters for commercial we started operating mixture specials moderately than the “purchase one get one free” mantra of the print adverts. Whereas not getting the moment “pop” of a print advert, the specials did construct over time to eclipse the BOGO and exchange it as an efficient strategy to improve gross sales and shield profitability.
Fund Elevating Occasions – These had been a wide range of occasions designed to perform three targets. First as a fund raiser for a worthy trigger or group. Second as a group constructing train and thirdly and most significantly promote the restaurant. We designed a collection of carnival like video games that concerned restaurant meals as a minor prize and for a serious prize restaurant emblem objects corresponding to t-shirts and low mugs. We might take and man these video games at college fall or spring festivals, or native metropolis huge occasions and donate proceeds to the varsity or charity.
Parade group – At each parade we handed out restaurant coupons, emblem objects and bought sizzling chocolate and drinks. Once more donating the proceeds to charity.
Barker – This was one thing I used whereas in St Thomas working at Wendy’s. Many companies on the time used a carnival model barker to attract consideration to a selected institution. Our location was on the finish of the principle cruise ship dock and as such was typically handed by because the ship’s company had been too desperate to pattern native fare moderately than the recognizable Wendy’s menu. Our barker was given 100 coupons a day to cross out and was paid on the quantity returned to the restaurant.
College studying program – A easy program permitting lecturers to reward youngsters with restaurant prizes for studying a sure variety of books. Beginning with small meals prizes and progressing as much as a household meal for four because the youngster learn increasingly books. This program was extraordinarily profitable and ran for years.
Interviewing abilities displays – I’d go the excessive faculties on job fare days and provide a category on making ready for interviews and getting the primary job. I additionally provided normal enterprise and worker suggestions for the members. Right here I’d begin a relationship with potential new worker in addition to provide some coupons and emblem objects to additional promote the restaurant.
Cross Promotion – In a vacationer space it’s critical to courtroom locals in addition to vacationer crowds. Understanding visitor visitors is one key aspect to enterprise survival. Actively partaking non opponents corresponding to motels with out an hooked up restaurant is a means of ‘borrowing’ their credibility and linking it to your restaurant. Giving the resort workers reductions and print objects to present to company in addition to frequent visits with meals or deserts retains the workers taking about your restaurant to the resort company.